It’s never been more important to have a strong digital presence.
How does your business operate in the digital world? Are you missing out on potential customers? Does your current website portray your products and services in an effective way? Are you engaging with your marketplace?
These are all questions I can help with. The web is the first place that your customers look when researching where to place their business. In most cases the impression created in the first few seconds is enough to form their lasting opinion of your business. It’s therefore important that your website suitably reflects both the services you offer and what your customers are looking for.
However, it’s one thing having a great site, but it’s probably more important that your potential customers can find the site in the first place. This is where good SEO (Search Engine Optimisation) and an engaging use of social media and digital marketing come into place.
As an experienced web designer of nearly ten years, I can design and build a professional, contemporary site which works for your business. I have strong skills in UI (user interface) and UX (user experience) design, which are the considerations of how information is accessed and responded to. It’s easy to build a great looking website, but a poor layout will undermine it. I have both the coding and graphic design skills required to create a visually appealing site and I've designed sites in many differing styles - from corporate to "grunge" - it all depends on the audience.
Twitter, Facebook, LinkedIn, YouTube... the social revolution has changed the way we communicate and the way businesses engage with customers. However, it can be a minefield, it’s easy to get it wrong and actually do more harm than good. It’s important to understand the subtleties of each medium and where they can be exploited. I can offer advice on all of this.
Search Engine Optimisation (SEO)
A huge percentage of web journies start with a search, with Google the dominant search engine. This is why it’s business critical to get your website ranking at the top (or near as possible) on the search results for specific key words. This can all be done without cost and certain measures can be taken to increase the ranking of your site.
From HTML email designs to banners, buttons and skyscrapers, digital marketing is generally considered to be the various digital methods to attract visitors to your website. Not only can I advise on how to manage such a campaign, but I can develop the concept, build the creative and execute the delivery.
There are many benefits of running a blog - they demonstrate expertise, they engage customers and they generate visitors to your website.
They do however need some planning and thought before diving in, but I certainly advocate this approach. I can help with where to get started and different options available.
From a practical perspective I can also assist with copywriting for marketing campaigns and photography.
If you would like to find out more about my services, please complete the form below and I'll get back to you as soon as possible.